Meningkatkan Loyalitas Pelanggan Melalui Nilai yang Dirasakan dan Kualitas yang dirasakan dengan Kepuasan Pelanggan sebagai Variabel Mediasi

The purpose of conducting this research is 1) to find out what factors should be focused on and improved by PT.Indosat. 2) the relationship between variables studied, especially in variable perceived quality purchase intention which proven have inconsistent results previous research. data collection technique used a questionnaire was processed using SPSS version 22. In study test data, classical assumption test, multiple regression sobel test. showed (1) there positive significant effect value customer satisfaction Indosat users Indonesia, (2) (3) loyalty (4) (5) (6) through (7) Indonesia.
 Keywords: Perceived value, quality, Customer satisfaction, loyalty.